SEOUL: Rising K-pop girl group Kiss of Life has set its sights on one of the biggest stages in music: Coachella. With the release of its third EP, “Lose Yourself,” on Tuesday, the four-member group revealed its aspirations to perform at the renowned North American music festival.
According to Yonhap News Agency, the group, known for hits like “Shhh,” “Bad News,” and “Sticky,” held a press showcase in Seoul to discuss the new album and future ambitions. “We’ve had this big dream of performing at Coachella since our debut,” member Natty said during the event. She added her band “will continue to grow” to achieve the dream. “Lose Yourself” is its first release since the digital single “Sticky” dropped in July, which garnered significant attention.
“We received so much love with ‘Sticky,’ so we worked extra hard on this album as a token of our appreciation,” Julie, the group’s leader, said. “Lose Yourself” features seven tracks spanning a variety of genres, from R and B and hip-hop to EDM and dance pop. “Each s
ong has a different genre, showcasing our different charms,” Belle said. “We put a lot of thought into making sure listeners would find something exciting with every track.”
The band, which has previously explored the theme of “freedom” in past albums, delved into the concept of “immersion” on its new release. Fronting the seven-track album is “Get Loud,” a vibrant hip-hop song with Latin-inspired melodies. “It captures the journey of artists pursuing their dreams,” Belle said. “It might seem strange, but it shows how captivating and professional that journey can be,” she explained.
The group’s creative process, members say, is also deeply immersive. “I believe the most magical moments happen when artists are fully immersed in their work,” she said. “That’s what we tried to capture with this album, showing our full potential not just through music but also through our performances.” Following that, the group also performed “R.E.M”, one of the B-sides, during the press event. “It’s about longing for someone
you see in a dream, and not wanting to wake up and remain in REM sleep,” she said of the song.